Our Museum, Poole
I was given the task to create a contemporary and exciting brand identity for Poole Museum’s new and upcoming ‘Our Museum’ project. From the brief, we created the following proposition:
“Our museum will create a safe space for the local community to engage with, discover and debate the living history of Poole”. I understood that the community is a fundamental aspect of the ‘Our Museum’ identity. The real question was, how do we reflect that?
BRIEF
A need for change
Contemporary design style
Engaging and inviting
A safe space for all
BRANDING CONTEXT
Poole as a community has deeply embedded roots in the town’s heritage, with their ancestor’s entire livelihoods reliant on the ocean. The harbour shaped the lives of Poole’s community for years, leading to an intertwining of history between the people and the place.
As such, I felt the ocean was an appropriate motif for ‘Our Museum’, the first letter of each word was extracted to represent a sun setting over the ocean, with the O symbolizing the sun and the M a wave.
