SCIENCE PARK
I designed a branding identity for The Science Park, Poole. Their new Oceanography learning centre required an engaging and inspiring brand identity with strong visual hooks and ocean themes.
The branding identity aims to energise and inspire a new generation of scientists to explore and learn from our vastly unexplored oceans.
The strategy of showcasing timeless culture within the brand is through engaging the target audience in the undiscovered and ongoing timeline of studying oceanography. Showing the long-haul connectedness between science and our seas. In the process of inspiring and creating future opportunities for children with opportunities for a better future.
The Logo
The logo takes inspiration from the waves along our coastlines, as the brand’s identity is all about ‘Starting the wave’ to inspire a new generation.
The logo takes shape as an element of an infinity symbol in order to reflect the essence of longevity and sustainability.
BRAND PROPOSAL
Start the wave to inspire and energise a new generation of young scientists to build a more sustainable world. One wave at a time, we will reimagine and interact with our unexplored oceans to discover and develop a whole new future. An education system that nurtures curiosity, creativity, hands-on learning and fun.
